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You can absolutely do that. If you want to upgrade to a paid plan to get some of the features you want, then you can switch at any time through the My Products option in your account or with the help of a GoDaddy Guide. Once you upgrade your site will have all the same customizations and work that you've already put in place, just with the added features. See Website Builder plans and pricing for more info.
Groupon may not be as trendy as it once was, but it is still generating millions in sales each month. They get you with an email popup before you ever click on the page. If you bypass the popup, you get to the homepage. It’s laid out very clean and with buttons at the top that very clearly help you find other things you need on the site. The ads that populate are also helpful in getting you to click, therefore generating revenue for their company and closing the sale.
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
The Ultimate ECOMMERCE Sales Funnel (Hacking The Growth Curve)