Website builders let you build online stores with ease. For larger ecommerce ambitions, we recommend an ecommerce-specific platform like Shopify or BigCommerce which have the best tools to help your business grow. If you’re just looking to sell a few products, you can choose a ‘generic’ website like Wix which has ecommerce functionality. Take a look at our online store builder comparison chart to find your perfect match.
Sure, there are more advanced hosting topics to consider, such as Domain Name Servers and multi-cloud connectivity, but this guide is meant to introduce you to the basics. Whether you decide to do build a website yourself or hire coding experts to do the dirty work is up to you. But for now, rest easy knowing you have the information to get started in taking your business online.
One thing to remember with marketing: results aren’t always immediate. To more effectively promote your new website, you’ll need a combination of marketing techniques, such as SEO, social media marketing, pay-per-click ads, retargeting, answering forum questions that are related to your niche, or creating content for more popular websites in your industry via guest blogging.
Wix now has two options for creating a website. In addition to the traditional Wix Editor, there’s also Wix ADI, an artificial intelligence program that designs custom sites based on questions you answer. We recommend using the Wix Editor, which gives you full control over the customizations available on the platform. However, if you want to try the Wix ADI, by all means, go for it!
As you work with your site, the Squarespace interface offers a number of helpers, such as their logo maker, curated color palettes based on the design you’ve selected, or easy typography customizations and global font settings. You can also switch between layouts pretty easily. And when you’re ready, you can register a new domain for your site and get it launched to the world.
Before you can start building your home on the web, you need an address for it. Most of the site builders here can register a unique domain for you, and all can give you a web address using the provider's domain, for example, yourname.sitebuilder.com. Some include a custom domain name with their plans, usually requiring a year's commitment. The services also let you use a domain you've acquired from a third-party registrar such as pairNIC, but you often must pay the site builder for that privilege.
First, let's discuss why you even need a webpage in this day of social media domination of the web. On a personal level, you wouldn't want to send prospective employers to your Facebook page, so a personal website makes more sense as an online, customized resume. Another reason worth considering, for both personal and business purposes, is that building your own site gives you endless design choices. You have total control over products and services you may sell and how they're delivered, too.
Each of these pages serves a specific purpose for your store and its functionality. The good news is that most themes these days are optimized to make those pages look right. The Neve theme is no different. If you visit any of these new pages, you’ll see that the presentation is clear and everything is easy to grasp. Here’s an example of the shopping cart page:
Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.
Some site builders, such as Squarespace, Strikingly, Virb, and uKit, restrict you to placing page objects in spots that won't make your site look garish, which can be an advantage if design isn't your forte. Other builders offer more freedom; if that's what you're looking for, check out Gator or Wix. Gator in particular strikes a good balance between design freedom and reponsive restrictions.
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While results like these require careful design and significant optimization specific to the website, traffic, and business, we’ve partnered with ClickFunnels to offer high converting free sales funnels templates that you can test youreslf. We've designed them so they can be easily customized to your products and website in just a couple of hours, so you can quickly determine which one increases revenue the most for your business.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.
A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
The Ultimate ECOMMERCE Sales Funnel (Hacking The Growth Curve)