With WordPress being such a versatile website platform, it’s no surprise that it can let you build a fully functional eCommerce online store. By fully functional, we mean that you can list any number of products, make them available for sale, and then also collect orders from customers and even handle all tax- and shipping-related elements of the whole process.
Let's face it, one of the things we like best about the web is looking at pictures. The site builders here all offer some degree of photo and gallery display. Some, like Gator, Squarespace, and Wix, also offer loads of stock photography for you to use. Some let you touch up images with editing tools such as cropping, brightness, and in some cases even Instagram-like filters. Others, such as Gator, Simvoly, Ucraft, and uKit offer no photo editing at all, aside from resizing and positioning.
There are lots of ways to add content and customize your site. Click the Add button on the left-hand menu for a swath of options — text, buttons, slideshows, menus, et cetera. Under the Apps button, there are many features you can add to your site for additional functionality such as comments, live chat, and an online storefront. You can also upload your own multimedia content, such as fonts, images, videos, and music, and start a blog.
With all these services, you build everything yourself, starting with a template you choose from a (hopefully) wide, well-categorized selection. Most use simple drag-and-drop interfaces that let you include items such as social share buttons, photo galleries, blogs, and media players. Some even let you restrict viewing with a password and let you have people join up as members of your site (see the table).
When building your site, you’ll want to organize your files into folders according to the structure you want your site to appear in. For example, you might create a folder for your About page that has your main about.html file as well as any related CSS that adds style to your site and other HTML files that support that content. When adding links throughout your site to your site’s pages, you will reference their folder location in the directory where you store your files.
The most important thing to consider about your site is the content, as this will be what draws people to visit and keep reading. Consider what you want your site to be about, whether it’s your business or a blog on a specific topic. Consider carefully because this will determine your web design direction, too. Once you’ve got some content ideas and a concrete plan, you’re ready to start your site building adventure.
Our very own high conversion opt-in funnel template. This is a short, focussed funnel highly optimized for collecting sign-ups from website visitors, and can be connected to automated email services such as the highly recommend Drip. Drip can be used to automatically send an email campaign containing information, offers, and induce user micro-commitments at set times or intervals to each user signed up, and includes a full analytics package to enable easy optimization of each email. This funnel includes an Opt-In pop-up, and 3 subsequent funnel steps: a Bonus Offer page, a Thank You page, and Whitelist Instructions page. This funnel converts around 40-50% of our cold website traffic to Opt-Ins.
You can create a free website with Wix that comes with a Wix domain. To instantly look more professional online, get a custom domain name. It adds credibility to your brand and helps visitors find you online. You can start building your brand by using your domain in a custom email address ([email protected]), your social channels, email marketing campaigns and more.
Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the storage, bandwidth, and site options they allow, so read the small print to find out how much you get with each provider. Strikingly, Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.
You can make a website that lets you sell products and services if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales on your website, coupon offers and online events. Establishing a strong online presence can boost your sales.
How To Make a WordPress Website - For Beginners
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
Stop whatever you're doing and ask yourself this simple question: "Do I need a website?" If your response was anything other than "yes," you need to think again. It doesn't matter if you're the head of a multinational corporation who employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is a failure to grow.
All of the site builders included here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tool, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!
Yahoo's Tumblr is another incredibly popular blog platform that lends itself to shorter, more visual posts. You can, however, find themes that give your Tumblr site a more traditional website's look and feel. Google's Blogger features tight integration with Google Adsense, so making extra pocket change is a snap. Newer blogging services, such as Anchor, Feather, and Medium, stress writing and publishing more than intricate design, but they're incredibly simple to update.
BigCommerce offers a website builder that easily links with social media and other selling platforms like eBay. They offer unlimited bandwidth and fast connection times for your customers. A shopping cart is included and ever offers the ability to email customers that abandoned items in their car. In addition, SSL certificates are free with any of their plans.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as a Lead Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew.
Of all the different ways to help build your website, Wix, Weebly, and WordPress are the most popular. While Wix and Weebly are DIY website builders, WordPress is the most popular and open-source CMS (Content Management System) which eventually evolved into a full-fledged Website platform letting you build absolutely any kind of a website, portal or e-commerce site you’d like.
How To Build An Ecommerce Website | 7 Steps To Build Your Online Store